At our recent CEO Forum, we had the pleasure of welcoming WIRED Editor-in-Chief Chris Anderson as a keynote speaker. As always, Chris presented some thought-provoking, future-forward ideas. Anderson talked about how the Internet forever shifted a centuries-old content model, with the Web enabling everyone to become a creator, author, and collaborator and turning the communications, publishing, and media worlds on their head. This wealth of content, of course, is the “long tail” – Anderson’s now-celebrated term that describes the enormous amount of information generated and distributed online. But Anderson also spoke about how the Internet’s “democratization of production” model in the digital world is now giving way to a “new industrial revolution” in the physical world, a topic on which he’s now writing a book.

In the below video, hear Anderson talk about how the past decade was about finding new social and innovation models on the Web, and how the next decade will be about how consumers and individuals apply these models to the real world to make physical products. In the consumer world of the future, people won’t just buy mass-produced products, but will instead design the specific products they want themselves, and get them made through low-cost, on-demand production methods. Anderson certainly got the crowd of CEOs thinking about what’s next in industrial design and manufacturing. Listen for yourself to hear about the not-too-distant future of consumer-driven production.

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