El Dorado Marketing Group
Wellesley, MA
www.eldoradomg.net

Linking New Immigrants to America's Major Brands

El Dorado Marketing's business model is simple. Given the wide range of characteristics of Hispanic-Americans, we've built a proprietary marketing services platform reaching Spanish-dominant U.S. Hispanics through the combined distribution networks of IDT phone cards and Western Union wire transfer services. These two companies account for more than 50,000,000 interactions a month with U.S. Hispanics and databases of 25,000,000 active records. Anchor partners include AOL, BMG Latino, Clorox, DirecTV, General Mills, Gerber Life, Lowe's Home Improvement, Meredith, National Vision, Pep Boys, PepsiCo, Reader's Digest, Time-Life, Toys R Us and others.

Career Opportunities

Chris Hessler, Founder and Chief Executive Officer

I chose Maveron because they really got it - and I could see how we would get along, become great partners - and friends. It's that simple. As a repeat entrepreneur, experience teaches you to be more critical about who gets on the team. Both Deb and Howard not only quickly understood the business, but helped shape my thinking about how to grow the company - and, frankly, they expanded my vision for the company. Likewise, they've both jumped in and helped with introductions. That's what it comes down to - do people get it, are they passionate about doing something great, and do they help.