iFLOOR.com
Tukwila, Washington
www.ifloor.com

Original Internet flooring store

Smooth Corporation, through its brands iFLOOR, DIYFlooring.com, Floorshop.com and Rug Area.com, is a leading multi-channel provider of flooring products and services. The company’s philosophy is simple: provide its customers with the best products, at competitive prices, with unbeatable service and selection. Founded in 1997 by flooring industry experts, Smooth has pioneered the use of the Internet to serve the flooring needs of consumers across America. By sourcing product direct from foreign manufacturers, iFLOOR’s prices are typically 25% below retail. Through the innovative use of technology, Smooth keeps its operating costs low and passes those savings back to consumers. To leverage its leading online brand, the company is rapidly expanding its retail presence, opening more than 20 locations in seven states in 2006.

Career Opportunities

Steve Simonson, CEO

Smooth believes that our proven ability to attract loyal shoppers on the Internet, together with our excellent operational infrastructure and product expertise, will allow us to increase our penetration in the market and expand our leadership across multiple channels. The support of a top-tier consumer venture capital firm such as Maveron is strong validation for our model and for the market opportunity.