

iREIT is working in partnership with top domain name portfolio owners to build the world's largest, most profitable and highest-quality portfolio of Internet domain names that have traffic on par with the world's leading media properties. While most Internet advertising networks "lease" their traffic from third-party Web sites, iREIT owns all of its traffic since this traffic is generated from the company's Web sites. Owning its traffic gives iREIT a tremendous advantage in the space: iREIT has the flexibility to sell its traffic to Google, to Yahoo! or directly to an advertiser.
The iREIT portfolio of domains falls into three categories: portals; generic or "vertical" names; and pay-per-click sites. iREIT's portfolio of high-quality domains includes premier properties such as the Netster.com portal, Bands.com, AfricanAmericans.com, NativeAmericans.com, VietnamWar.com, OfficeSupply.com, and many others.