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Jul.
31
, 2010
portfolio
Cranium
monetizations
Cranium acquired by Hasbro (NYSE: HAS)

career opporuntities
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company website
www.hasbro.com
"At the heart of Cranium’s culture and values are consumer sensitivity and operational excellence, and our quest for an investment partner that celebrated those values led us to Maveron."
— Richard Tait, Grand Poo Bah

Philosophers of “shine.”

The essence of Cranium’s philosophy is the belief that “Everyone Shines™.” As the young and the young at heart create works of art and imagination, perform hilarious feats, reveal unique talents, and connect with friends and family, everyone’s natural abilities are allowed to shine. Playfulness and togetherness are celebrated in the games, toys, and books developed by Cranium. Since its launch in 1988, Cranium—the company’s first game—has been translated into 10 languages and sold in some 30 countries around the world, making it the fastest-selling independent board game in history. Other games include the fast-paced Hoopla, the award-winning Cariboo, and the high-energy Hullabaloo. As the global community of Craniacs continues to grow, so does the opportunity to laugh and learn. The company was acquired by Hasbro in early 2008.