It’s all in a name.

Internet REIT acquires, develops, manages, and resells “traffic” from Internet domain names. Traffic reaches iREIT’s sites primarily through “direct navigation,” the practice of locating a website by typing directly into the browser’s address bar, a snowballing consumer behavior that makes the quality of domain names extremely significant to advertisers. While most online advertising networks “lease” their traffic from third-party websites, iREIT owns all of their traffic since it is generated from their own sites, giving them a tremendous advantage in the space, and allowing them to sell their traffic to Google, Yahoo!, or directly to an advertiser. Their portfolio includes names such as Netster.com, AfricanAmericans.com, NativeAmericans.com, VietnamWar.com, and OfficeSupply.com. Founded in 2004, iREIT has become a leading supplier of high-value Internet traffic.