Consumer-brand connections.

The deeper and richer a client’s understanding of their consumers, the better able they will be to communicate with those consumers in a relevant and compelling manner. That’s the premise behind Knowledge Networks, a revolutionary market research system that enables clients to create healthy consumer-brand connections, effective marketing and advertising, sound public policies, and accurate social science research. Knowledge Networks developed the first web-based market research system to collect data from a representative, scientific sample of the U.S. population. By monitoring and analyzing consumer attitudes and behavior, they deliver affordable and statistically valid insights from which clients can base strategies and decisions. Founded in 1998, customers include Procter & Gamble, Kraft, Pepsico, General Mills, NBC, and Wal-Mart.