"Maveron has consumer in its DNA. This passion for building great consumer brands and a commitment to forging true partnerships with entrepreneurs is what attracted us to Maveron."

— Rob Goldman, Founder & CEO

Defining the New Influencers

Sway is leading the way to reveal a new generation of micro-influencers who define tastes and trends within their unique social graphs and across the vast social media landscape. Gone are the days when the information we receive and the decisions we make are dictated by the mass media. With over 500M active users and 700B monthly minutes spent on the platform, Facebook continues to grow its presence in our daily lives and our real world social ties map online in new and exciting ways. Your friend who always has his finger on the pulse of what’s happening in the Indie music scene? Your pal whose clothes you covet and who tells you where to get the latest fashion finds? We are building an engaging consumer facing product that reveals an entirely new influence graph and provides unique content discovery based on our existing social ties. With deep experience in analytics and virality, and an ability to harness consumer preferences on a wide range of dimensions, Sway is defining the new influencer.