‘Maveron is one of the few investors who understands the key ingredients in building a brand. Their insights and connections have been critical in our growth.’


Founded in 2011, Everlane is an online boutique of high-quality apparel and accessories, all designed in-house. Its brand is centered on the concept of radical transparency, something Everlane’s customers love.

Everlane works with factories that are aligned with its mission and sells items direct to consumers through its website and it’s two new flagship stores in New York and San Francisco. Everlane’s CEO, Michael Preysman, is a maverick—fusing fashion vision and digital chops. We invested in Everlane’s seed round not long after its conception.