‘Maveron’s deep understanding of the education market, matched with their expertise in helping to build outstanding consumer experiences, made them an ideal partner.’


General Assembly is a campus for the 21st century that serves people who want to jump into the New Economy. Education represents a $2 trillion global market and we want be in the vanguard of the revolution. We saw immediately that GA co-founder Jake Schwartz got it. Jake intends to disrupt education in a big way—eliminating the need for grad school for many millennials. The consumer-focused GA transforms thinkers into actual creators through immersive education and opportunities in technology, business, and design. It offers brick-and-mortar classes in 10 cities, as well as online educational programming. Jake wowed us by his remarkable ability to be data-driven and evangelical at the same time. GA could be the premium education brand of our time.