‘Maveron is the perfect financial partner, with an incredible track record in helping early-stage consumer and technology companies grow their brands and achieve rapid growth. They share our vision of bringing technology and innovation to a market that hasn’t changed in decades.’


Madison Reed creates a home haircare experience that’s both high-touch and high-tech for consumers. By doing so, it capitalizes on both the power of ecommerce and the budding trend toward healthier beauty products.

The company uses the latest formulations that provide salon-quality results. Madison Reed leverages its digital expertise to deliver the Italian-made products directly to home or office, and then to follow up with personalized customer service. Madison Reed started in our Maveron SF office by Amy Errett, one of our partners. The company is named after her daughter. We made a Series A investment in 2013 and a Series B investment in 2014.