Maveron’s Values

Brands today stand for something more than just growth at any cost. Maveron is no different. Our values are our brand. They embody everything we are on our best days.


Unapologetically non-normal

It’s no accident that comic book superheroes have unique stories. Something formative happened that gave them a unique perspective and drive to change the world. Being different is precisely what generates their strength. We take pride in, and generate power from, being non-normal. We believe the only way to inspire change is to eschew the status quo and think differently.

’ships Over ‘actions

Our work is about relationships, not transactions. We invest in people, we don’t do deals. Relationships are at the heart of everything we do. They are our product. And, creating a mutual commitment complete with transparency, honesty, and alignment is our springboard for doing great things together.

Profit + Purpose

We place equal weight on both the opportunity and the responsibility to make change in the world. The decisions we make today must always take into consideration the impact they will make tomorrow. It’s no small effort, but progress is worth every bit of time and energy it takes. As Steve Jobs challenged all of us, make a dent in the universe.

Win the Right Way

As Mark Twain said, “Always do right. It will gratify some people and astonish the rest.” Let’s be astonishing in our capacity for doing the right thing, especially when it’s hard. After all, there is zero downside, and everything to gain.